Publish Once, Share Everywhere — The POSSE Approach to Your Bookmark Collection

4 min read

You've curated a great collection of links. Maybe it's a list of tools for indie developers, or every article you've found on machine learning, or the best writing on personal finance. It took time. It has real value.

Now what do you do with it?

If you're like most people, you share pieces of it in different places. A few links in a Twitter thread. A LinkedIn post. A newsletter. The same three links in four different contexts, manually re-entered each time. And the actual collection? It lives in a bookmark manager nobody else can see.

There's a better way, and it has a name.

What is POSSE?

POSSE stands for Publish on your Own Site, Syndicate Elsewhere. It's a principle from the IndieWeb community — a movement of people who believe you should own your content rather than rent space on someone else's platform.

The idea is simple: your site is the canonical home for everything you publish — meaning it's the one authoritative source, the URL you'd cite if someone asked "where does this live?" Social media, newsletters, and other platforms are distribution channels — copies go there, but the original lives with you.

For bloggers and writers, POSSE usually means: write on your own site first, then cross-post to Medium and Dev.to. For bookmark collectors, it means something even more natural: your curated link collections live on your own profile, and you share them outward from there.

Why it matters for curated links

When you save links to a social platform — Twitter bookmarks, LinkedIn saves, Pocket — your curation is tied to that platform's decisions. They can change the interface, kill the feature, or shut down entirely (Pocket, 2025). Your effort disappears with it, and there's no export button on the way out.

When your collection lives on LinkaGoGo, it has a stable URL you can share anywhere. /u/yourname/42 is that collection's address. You can share it, embed it, and point automation tools at it. And if you ever want to move on, everything exports to standard formats (XBEL, HTML, JSON) — your links travel with you.

One home, many outlets

That's POSSE for bookmarks: one place to maintain the collection, many channels to distribute it.

What LinkaGoGo gives you out of the box

Every public folder on LinkaGoGo is already POSSE-ready:

A permanent URL. Your public collection lives at linkagogo.com/u/yourname/folder-id. Share it anywhere — in a bio, a newsletter footer, a README.

An RSS feed. Every public folder has an RSS feed at /api/v1/public/yourname/bookmarks/rss?folder_id=X. Wire this to Make, Buffer, or Zapier and new bookmarks you add to that folder will auto-post to LinkedIn, Mastodon, or wherever your audience is.

A profile feed. Your entire public profile has a feed at /u/yourname/feed.xml — a single stream of everything you've made public, sorted by date. Pipe it anywhere.

One-click share. On any public collection page, the Share button gives you the page URL and the RSS URL, ready to copy.

Share once, reach everywhere

A practical workflow

Here's what POSSE looks like in practice for a LinkaGoGo user:

  1. Save links to LinkaGoGo as you find them — from any browser, via the extension, or by email.
  2. Organize them into a public folder. Give it a good name and description.
  3. Share the folder URL in your bio, newsletter, or anywhere you introduce yourself.
  4. Wire the RSS feed to an automation tool. When you add new links, they auto-post to social media, trigger a newsletter digest, or create a calendar event — whatever fits your workflow.
  5. Cross-post to Dev.to or Medium when you want to write a longer piece around a set of links — with the canonical URL (your LinkaGoGo collection) cited as the original source.

The links live in one place. The audience finds them everywhere.

Why this is better than native platform saves

Twitter bookmarks are private. LinkedIn saves are private. Even if you make them public, they're buried in a platform interface you don't control, with no RSS feed, no embeds, no stable URL you can share.

A LinkaGoGo collection has a URL. It has a feed. It works with every RSS reader, every automation tool, and every platform that accepts a link. No API keys. No platform permission to share your own stuff. And the full collection is always exportable — so your curation work isn't trapped anywhere.

LinkaGoGo is a hosted service like any other, but it's been running since 2001 and built around open, portable data from the start. The goal of POSSE isn't to find a platform that will last forever — it's to keep your content in a format that travels, whatever comes next.

Ready to set it up? See the Publish guide for step-by-step instructions on public URLs, RSS feeds, and the embeddable widget.